In his latest book “Business as Unusual” now available on Amazon, Futurist Jack Uldrich anticipates accelerating change as the new normal. In it, Uldrich offers sage advice on how to embrace exponential change.

MINNEAPOLIS, MN, October 14, 2020 /24-7PressRelease/ — Feeling uncomfortable with the unprecedented changes taking place around you? Global Futurist and best-selling author Jack Uldrich says, “Welcome to the club; that’s going to be Business as Unusual going forward.”

The author of 11 books, Jack Uldrich’s latest book, Business as Unusual is set to be released today on Amazon. It takes a surprisingly frank look at the fact that “we aren’t just living in an era of change—we are living in a change of era.”

Uldrich, however, is anything but pessimistic when it comes to the future. In fact, he most often speaks with unbridled optimism.

“Business as Unusual” is a purposefully short read in hopes that multiple generations will easily digest it. In it, Uldrich offers both practical and philosophical tips on how to embrace change. He says he is not a guru by any means, and no one, not even a futurist (or fortune-teller) can predict the future; but he can help you prepare for it.

He lives, speaks, and writes according to his principle of the Big AHA —an acronym he coined for leaders facing the exponential shifts taking place.

It stands for Awareness, Humility, and Action, which Uldrich touts as a recipe for success.

A former naval intelligence officer and Defense Department official, Uldrich previously served as the Minnesota Office of Strategic and Long-Range Planning director. He is now a speaker and writer on technology, change management, and leadership and has addressed hundreds of corporations such a Verizon, Pepsi Co, and McDonald’s, as well as not-for-profit organizations on five continents. He is now, like millions of others, working from home delivering his once live in-person keynotes in virtual presentations online and embracing change along with the rest of us.

Throughout his illustrious career, Uldrich has witnessed the power of being aware of technological, economic, social, cultural, and political trends that are accelerating, burgeoning, and converging. Even though humility is as simple as knowing what worked yesterday might not be sufficient tomorrow—it’s certainly not always easy. And for life to truly improve, leaders must take action to create a new and better future.

Today’s suggested action? Buy Business as Unusual on Amazon and see if it doesn’t inspire you to embrace change in a whole new way.

Futurist Jack Uldrich is a highly sought after keynote speaker. As the author of over eleven books, he regularly addresses businesses, associations, and non-profit organizations in the health care, retailing, energy, and education industries. He belongs to numerous speakers bureaus, including Leading Authorities, Washington Speakers Bureau, BigSpeak, and Gotham Artists. To learn more about Jack Uldrich, his work, or his speaking availability, please visit

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