PoleActive.com specializes in apparel for dancing hobbyists. Through their e-store products and marketing, they are making dancing more accessible to people of all genders, orientations, and body types.
SALT LAKE CITY, UT, August 09, 2022 /24-7PressRelease/ — Dancing has historically been associated with cisgender females. But according to PoleActive.com, dancing is a prime form of fun, fitness, and escapism that resonates with a far broader audience. The Queer-owned company is working to take this increasingly popular pursuit to men and those of different orientations and body types.
PoleActive sells dancing activewear that is both comfortable and confident, to include dancing shorts, leggings, tops, body suits, and high-heeled footwear. Their inventory includes popular brands like Lunalae, Creatures of XIX, and Cleo the Hurricane. On their website and social media channels, they feature images and reels that reflect a non-traditional audience.
“Some of the dancers we feature are cisgender women and men. Others are non-binary or transgender. And we don’t just feature one body type—our product images and Instagram reels show how this can be a beautiful and challenging art for people of all different body shapes and sizes,” said Shay Williamson, PoleActive owner.
Williamson, who is Queer, has been a dancing performer and instructor in the industry for many years and has long sought to extend the art to a broader audience. Her clothing e-store empowers her to accomplish this goal.
“Because I can choose the models for our products and decide which videos and images go up on social media, I can help more people see themselves in this art form,” said Williamson. “Some of our most ‘liked’ social media posts are those featuring non-traditional performers. It’s nice to see such an enthusiastic response from those who might not have considered dancing before.”
Williamson is well-suited to tap into people’s fashion preferences for dancing activewear, not only because she is a sought-after performer and teacher but also because she owns her own chain of Aerial studios in Northern Utah, known as Kairos Fitness.
“I’m regularly interfacing with top name performers as well as people from all walks of life who want to try dancing for the first time,” said Williamson. “This allows me to handpick different products that appeal to all of the above.”
Williamson said that through her clothing e-store, her goal is to create a brand that makes everyone feel welcome and respected on the pole. To learn more, visit PoleActive.com.
PoleActive is a one-stop shop for dancing and active apparel. All brands and clothing in their store are hand-picked to build confidence, comfort, and strength.
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