Fast-growing charcuterie concept zeroing in as local food and wine culture thrives.
WEST PALM BEACH, FL, March 29, 2023 /24-7PressRelease/ — Graze Craze®, a leading franchise within the graze-style food category, is accelerating development in the Atlanta metro area following the successful openings of its first three Georgia locations in Sandy Springs, Woodstock, and Columbus last year. The brand, which specializes in artfully designed, hand-crafted charcuterie boards of gourmet meats, cheeses, fresh fruits, vegetables, sweets and more is proving to be aligned with Atlanta’s bustling culinary scene and the growing popularity of wine throughout the state.
With charcuterie being a traditional and increasingly popular pairing with wine, there is a significant growth opportunity for Graze Craze in Atlanta metro and across the state. Atlanta is located just an hour away from the Dahlonega Plateau, which has the highest concentration of wine producers in Georgia. Today, the state has more than 70 wineries, up from about 45 a decade ago, and local viniculture is expected to continue on its growth trajectory as awareness and investment in the region increases.
“Atlanta is an ideal market for our brand as a thriving metropolis that not only has an awesome food scene and growing population, but also a strong business culture which supports franchise development,” said Cory Hibbard, President of Graze Craze. “Georgia has consistently ranked as the number-one state for doing business for the last decade and with Atlanta poised for continued growth and development, we see a strong future for the Graze Craze brand in the area.”
Graze Craze currently has three locations open and operating throughout Georgia, including two in the Atlanta metro area. Spearheading the brand’s early growth in Atlanta are franchise owners Anju Singh and Grant Prata who own the Sandy Springs and Woodstock locations, respectively. Singh, who plans to open 11 additional Graze Craze locations across the greater metro area in the coming years, has said, “The second I tried the charcuterie from Graze Craze, I knew I wanted to bring the concept to the Sandy Springs community. The quality of the ingredients and the elevated presentation of the boards are unmatched, and I loved that I could turn something that I enjoy into a business opportunity.”
Driven by their passion for wine and quality dining options, Veronica and Terry Hutchison recently opened the Columbus Georgia Graze Craze. The local entrepreneurs have been serving the community for over 20 years and were excited to discover a business concept that would allow them to offer something fresh and creative.
Meanwhile, new franchise owner Luteesa Ford is gearing up to open Graze Craze’s third Atlanta metro location in the second quarter of 2023. Ford, who previously worked as an engineer, will be bringing a new Graze Craze to 2221 Peachtree Road, Suite N, in the Shops of Buckhead. She is pursuing her passion to provide the Atlanta community with great customer service and a product that is in high demand.
Charcuterie and graze-style dining have gained national popularity in recent years. Sales of charcuterie meats and snacks in the U.S. were over $950 million in 2020 and continue to grow at about 10% per year. Graze Craze has carved out a defensible niche in an increasingly competitive and saturated restaurant industry and is among the first concepts to successfully scale the unique dining style into a proven franchise model.
Graze Craze is a member of the Starpoint Brands™ family of trusted companies, a division of United Franchise Group™ (UFG), representing the very best in its industry and the mark of quality for customers, providing the ultimate in service, reliability, and value.
About Graze Craze
Graze Craze® is the leading franchise within the graze-style food category, offering an alternative experience to traditional dining options. At Graze Craze, in-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savory picnic boxes and charcuterie boards, made with the highest quality ingredients and customized with perfection for every occasion. Originally founded in Oklahoma by a US Air Force veteran, Graze Craze is now among the Starpoint Brands™ constellation of trusted companies representing the very best in their industries. For more information about Graze Craze locations, menu, and commercial accounts visit www.grazecraze.com. For information on franchising opportunities, visit www.grazecrazefranchise.com.
About Starpoint Brands
A family of trusted brands representing the very best in their industries, including retail, food & beverage and professional services, Starpoint Brands™ is the mark of quality for customers. It brings together a constellation of brands within United Franchise Group™ (UFG), including Signarama®, Fully Promoted®, Transworld Business Advisors®, Venture X®, Office Evolution®, Network Lead Exchange™, The Great Greek Mediterranean Grill® and Graze Craze®. A brand under the Starpoint Brands division is one that business-to-consumer and business-to-business customers can be sure will provide the ultimate in service, reliability and value.
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